Aldeasa-WDF has opened a new 1,400sq m store in the recently refurbished commercial area in Pier C at Palma de Mallorca Airport.
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Aldeasa has opened a 1,400sq m store at Palma de Mallorca’s Pier C with its signature ‘The Shop’ fascia |
The store is open-plan, without walls, “making it easier to enter the store while bringing the products closer to the passengers,” the retailer said. The terminal is the regional hub for Air Berlin.
Beauty and liquor are among the key categories that enjoy strong displays in the store, said Aldeasa-WDF.
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Liquor, a key category for Aldeasa, boasts strong space in the new store |
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The beauty zone benefits from good exposure and houses many brand owners’ custom-made fixtures |
“The fragrances section includes custom-tailored fixtures, so suppliers can display their products using their own commercial design and image, and customers can quickly and easily locate their favourite brand, improving the shopping experience,” said the company in a statement.
It added: “Another important range of products is the beverage section, including a tasting bar, where international brands [can] organise tasting events and product launches.”
‘Thinking Mallorca’ is the destination merchandise section, featuring strong local and regional representation. Local suppliers include Licores of Herbals, Túnel, Inlima, Dos perellons, B. Cañellas Gin and Xoriguer. Local wine companies present include JL Ferrer, Macia Batle, Pere Seda, Anima Negra, Vinicola Biniagual, Jaume Mesquida and Antonio Nadal.
In addition, traditional food products can also be purchased, including ensaimadas, almond gató, sausages, cheese from Mahón, salt from Trenc and Ibiza, Rosselló olives, Dauro Aubocassa, Solivellas and Ca’n Det oils, Soller comfitures, fig and almond bread.
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Thinking Mallorca is home to a broad array of local and regional products |
Aldeasa Regional Director for the Balearic Islands Rosa Gallagher said the new store “is a modern and innovative establishment in line with the terminal’s new commercial area. It’s a completely open store that invites passengers to come in, offering them a pleasant shopping experience that will be the perfect ending to their visit to the island.”
Aldeasa has been present at Palma de Mallorca Airport since 1976. It operates ten stores in the Balearic Islands.
