The BBC’s Travel Show heads for Costa Blanca, and visits our development at La Vila Paradis in Villajoyosa.
Watch the The Travel Show’s Ade Adepitan as he heads to the Costa Blanca 200 kilometres of Mediterranean coastline in the Alicante province of Spain, to find out if now is a good time to buy a holiday home.
It looks like Spain’s hopes for a record summer are well on the way to being realised and this tourism season it is the Brits who are ready with the readies. Official government figures for April showed that UK travellers spent in excess of €1 billion in Spain, making up 19.5% of the overall visitor spending figure of €5.155 billion.
Many of those travellers are regular visitors to Spain, which is a popular destination for second homes, particularly amongst British buyers. Sales and Marketing Director of leading homebuilder Taylor Wimpey Espana, comments,
“Spain offers British buyers everything they are looking for from a holiday home location – it’s a short flight from the UK, the weather is fantastic, there are more Blue Flag beaches here than anywhere else in the world and the cost of living is low compared to the UK. It’s a winning combination, particularly with pounds stretching even further thanks the exchange rate at present.”
Spanish property sales have risen to a three-year high, according to new figures, as foreign demand continues to soar, driven by attractive prices and exchange rates.
The imbalance between new property and existing homes is echoed by Spanish notaries too, whose latest report says that sales rose 8.4 per cent year-on-year in May, with resales rising 14.5 per cent and new home sales falling 21.5 per cent.
Sales are primarily occurring in markets popular with foreign buyers, such as Barcelona (sales up 17 per cent), Catalonia (13 per cent) and Malaga (10 per cent). Indeed, the market’s recovery is increasingly dependant on overseas demand, as extremely affordable conditions attract more investors aiming for holiday home bargains, even as unemployment and a high level of supply hinder domestic buying activity.
Sales and Marketing Director of leading homebuilder Taylor Wimpey España, comments: “Spain offers British buyers everything they are looking for from a holiday home location – it’s a short flight from the UK, the weather is fantastic, there are more Blue Flag beaches here than anywhere else in the world and the cost of living is low compared to the UK. It’s a winning combination, particularly with pounds stretching even further thanks the exchange rate at present.”
BBC’s The Travel Show has been enjoying the Spanish sunshine in Alicante of late, documenting the rise of holiday home buyers on the Costa Blanca and featuring leading homebuilder Taylor Wimpey España.
The BBC crew was keen to tap into the local knowledge and expertise that the Taylor Wimpey Espana team has built up through their five decades of successful property development on the Spanish Costas.
The BBC crew filmed at La Vila Paradis, Taylor Wimpey Espana’s beautifully landscaped development of apartments and townhouses, with views across Paraíso Beach and the sea. The gated development boasts swimming pools, private parking and communal gardens and is one of the most sought after properties on the Costa Blanca. Prices start at €260,000.
For The Travel Show, Sales and Marketing Director of Taylor Wimpey Espana, was interviewed by presenter Ade Adepitan on the subject of Spain’s resurgence in home sales, particularly on the Costa Blanca. Ade is well known for his spearheading of the London 2012 Olympic/Paralympics and has now turned his hand to travel presenting.
The programme is set to air on 25 July 2015 and is expected to further boost interest in the Costa Blanca and surrounding regions. Taylor Wimpey Espana’s Marc Pritchard observes,
“TV travel programmes like this are a great way to promote an area and showcase it to prospective new holiday home owners. The Costa Blanca is one of Spain’s perennially popular sunspots and it’s fantastic to see its success being celebrated once more. It is also great to know that Taylor Wimpey Espana’s expertise is of sufficient value that our views were sought out as part of the show.
“Developments like La Vila Paradis are built with holiday home owners in mind, so they take account of everything that buyers are looking for. From easy beach access to a good range of local amenities, their location is carefully chosen, while facilities and build quality on site are second to none.”
You grow up, get married, buy a house and have 2.4 children. At least that’s how things used to work. These days an increasing number of young (and indeed not so young) couples are having to make a choice between their dream wedding day and their dream of owning their own home.
Statistics show that…
• Average UK wedding now costs £20,983 (You and Your Wedding)
• 47% of women and 48% of men aged 20 will never marry (The Marriage Foundation)
• Average UK first time buyer needs income of £41k, while average wage is £22k (KPMG)
Sales and Marketing Director of leading Spanish homebuilder Taylor Wimpey España comments,
“A wedding in the Spanish sunshine is a lovely idea and can be cheaper than getting married in the UK, but many couples are still having to chose between that and using their cash as a deposit. The reality is that pragmatism has to come before romance in many households these days. For couples in Spain, the ING survey showed that 70% would rather spend their money on a house than on their wedding day – higher than the European average of 60% and the UK average of 67%.”
The €18,000 cost of a Spanish wedding would serve well as a deposit on a seafront apartment at a development like La Recoleta III, on the Costa Blanca, or perhaps an exciting renovation project with two houses and land in neighbouring Portugal.
The soft sands and warm waters of the Mediterranean are known around the world, accounting for one of every three international tourist arrivals globally, according to the UN World Tourism Organisation (UNWTO).
In Spain, the property market in coastal areas is picking up at a promising pace, as buyers look to take advantage of the bottomed out market before prices rise. Prices on the Mediterranean coast have already risen by 1.5% this year, according to valuation firm Tinsa. Upmarket areas such as Marbella and the surrounding towns are benefitting from the uptick, with new build developments such as Jade Beach, from leading Spanish homebuilder Taylor Wimpey España attracting those looking to own a prestigious property within just 100 meters of the seafront promenade leading to Puerto Banus. Prices start at €450,000.
Taylor Wimpey España is also keyed in to the potential of the Balearic Islands when it comes to holiday home ownership. Sales and Marketing Director comments,
“Mallorca is a great play to buy and has everything from key ready apartments at developments like Cala Magrana III to new build seafront houses like those at Cala Magrana Mar. Mallorca has so much to offer in terms of both land and sea-based activities – it is one of the Med’s most enchanting destinations.”
The Sunday Times recently reported that Palma de Mallorca, capital city of the Balearic Island of Mallorca, was the best place to live in the world. But what about the rest of the island? Does Mallorca make sense as an investment destination, as well as somewhere that’s wonderful to live? Absolutely!
Marc Pritchard, island resident and marketing director at Taylor Wimpey España, tells us why Mallorca is more than just an island paradise.
Tell us about Mallorca: Mallorca is an absolutely stunning island with a fantastic climate, but there’s so much more to it than just scenery and sunshine. It has a fantastic food, a vibrant nightlife and a range of stunning ancient towns for visitors to explore. It is also quickly becoming one of the film industry’s favourite sun-kissed spots for everything from Hollywood blockbusters to gritty British gangster flicks.
Spanish tourism could be on course for a record year, according to new figures, which show visitors are already up on 2014.
Spain welcomed 22.5 million visitors between January and May 2015, an increase of 5.1 per cent over 2014, according to the country’s Tourism Ministry. The figure includes a record number of long-distance international visitors, who accounted for 6.5 million of the total, up 6.8 per cent on the previous year’s number.
Sales and Marketing Director, comments: “This summer looks set to be a scorcher across the Spanish Costas so far as property prices are concerned, with the Costa del Sol in particular looking like the place to buy. You can get so much for your money right now in Spain. The market has bottomed out and so buyers can take advantage of both the weak euro and current low prices that are tipped to rise substantially over the medium to long term.”
“Marbella continues to attract considerable attention from those looking for the best Costa del Sol properties,” he continues. “The town is known for its stunning beach, great shopping, buzzing nightlife and excellent eateries – and it is a reputation that is well deserved.”
Selling property is about far more than just having nice houses on your books. This is doubly true if your buyers live in another country and you are selling off plan homes with the majority of the process conducted without any face-to-face interaction.
Sales and Marketing Director of leading homebuilder Taylor Wimpey Espana, is well aware of the importance of his company’s brand when it comes to successfully selling luxury homes in Spain. He explains,
“We’ve worked hard over the last 50 years to ensure that Taylor Wimpey Espana’s name is synonymous with high spec, beautifully designed properties, excellent customer service and careful attention to detail. It’s the reason that we were able to weather the Spanish recession and carry on building during the country’s difficult years. We work on principles of honesty and trust with our customers and are running at a baseline satisfaction rate of 90% plus as a result.”
Taylor Wimpey Espana certainly ticks all of these boxes, from innovation in design through to a commitment to full compliance with the latest energy efficiency standards. At Avalon, near Marbella, traditional Mediterranean features are combined with contemporary design, resulting in an innovative development featuring some truly magnificent penthouses with terraces and pergolas. Underground parking and storage, a residents’ elevator and a stunning communal pool are all included, with prices starting from €310,000.
Sales and Marketing Director of leading Spanish homebuilder Taylor Wimpey España, comments: “There are pockets of real success in terms of the real estate market in Spain right now, but the picture is far from consistent. It’s still a delicate market and changes in FX rates, along with international politics, are likely to play a big role in how the market is shaped going forward. Buyers are focussing on coastal areas and there is a lot of money coming into Spain from overseas as foreign purchasers look to pick up bargain homes by the sea before prices rise much higher.”
Taylor Wimpey España is the driving force behind a number of high profile new developments on the Costa del Sol. Avalon, located in one of the most sought after areas of Marbella, next to the prestigious Los Arqueros Golf course, is a charming residential complex with wide streets, a large communal pool and stunning golf and sea views. The luxury two and three bedroom apartments and penthouses are synonymous with the opulence for which the area is known, albeit at a more reasonable starting price of â¬310,000, in keeping with the current economic climate.
Domestic buyers are also helping to reinvigorate the Spanish real estate market and the combined effect of this with interest from overseas investors has led Banco de España to predict growth of 4.2 per cent for residential investment over the course of this year, followed by growth of 6.6 per cent in 2016.