2018 sees Taylor Wimpey celebrate its 60th year of operations in Spain.
A household name in the UK, Taylor Wimpey has spent the last six decades (1958 – 2018) selecting prime locations on the Spanish mainland and Balearic Islands, building attractive developments characterised by their quality, careful design and respect for the environment.
Today, the Spanish arm of Taylor Wimpey, which has reported steady growth in both international buyers and house sales, is contributing to Spain’s well-recovered property market with experts forecasting prices and sales to rise once again this year.
In 1958 Taylor Wimpey – known as “Taylor Woodrow” at that time – was already a prestigious developer in the United Kingdom when Frank Taylor, the company’s founder, spent his honeymoon on Mallorca. He and his wife, Christine, fell in love with the island and decided that Taylor Wimpey should also operate in Spain.
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| Canyamel, Mallorca where the first Taylor Wimpey Espana development was located |
With the support of Jaime Ballester, the couple set up the subsidiary and built their first properties – Apartamentos Paraiso – in Canyamel, on the east of Mallorca. The development comprised 40 apartments across five blocks.
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Javier Ballester, son of Jaime Ballester, at a property exhibition in 1995
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Over the years they extended their presence to other coastal areas – the Costa del Sol and Costa Blanca primarily with the acquisition in June 1996 of the development Las Fuentes in Moreira and Los Castillos in the early 1990’s in Puerto Duquesa.
In 2007, Taylor Woodrow and George Wimpey merged to create the UK’s largest housebuilder Taylor Wimpey Plc and two years later its Spanish arm took the name of Taylor Wimpey España led by current General Manager Javier Ballester, son of Jaime Ballester.
During the 60 years since formation, Taylor Wimpey España has delivered more than 6,000 homes in its three current locations to buyers from over 40 countries worldwide. More than 3,000 homes have been sold on the islands of Mallorca, Menorca and Ibiza, about 2,500 homes on the Costa del Sol and more than 1,000 on Costa Blanca North & South.
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| Taylor Wimpey Espana exhibiting at A Place in the Sun Live, UK, 2016 |
Over the last ten years, the market has become much more international with the company recording sales to 33 different nationalities in 2017 compared to 12 in 2007. Key ingredients to explain the company’s success include the quality in construction, the security of payments, the prime locations of the developments and its excellent customer service.
“Therese are more than enough elements to understand why Taylor Wimpey España has been successfully building residential complexes for more than half a century and serving more than 6,000 satisfied customers” comments Marc Pritchard, Sales and Marketing Director who has been with the company for 23 years now.
He added that the accessibility from low cost air carriers to selected locations on the Costa Blanca, Costa del Sol and Mallorca propelled the market in late 1990s, a trend set to continue for many decades to come.
Increasingly, today’s Taylor Wimpey España client is paying more attention to the developer’s brand and reputation for delivering than location, price or features.
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| Marina Golf, Mallorca |
One example of Taylor Wimpey España’s obsession with quality is the exclusive Marina Golf development located in the southwest of Mallorca. Priced from €549,000 + VAT, the last remaining golf townhouses have 3 bedrooms with private terraces and gardens, surrounded by a solarium with views over the Santa Ponsa III golf course
“Whilst it’s easy to say, it’s not so easy to deliver high quality homes which is why we are so proud of our Mallorcan developments. Operational since 1958, Taylor Wimpey España has been at the forefront of the island’s property market for almost six decades, securing the very best sites and building the finest homes for our clients. We are Mallorca and we are committed to ensuring a sustainable future for the island we call home.”
Marc Pritchard, Sales and Marketing Director, Taylor Wimpey España
