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<\/a><\/p>\nRecent survey figures have revealed that nine out of every ten visitors to Spain want to go back and the tourist board is on a mission to encourage that tenth visitor to give the country another try.<\/p>\n
A Spanish Tourist Office 100% Visitor Satisfaction team will be hitting the streets of different cities across the globe on the hunt for different candidates who are willing to give the country a second chance, as well as recruiting a selection of candidates who fall into the 90% that already love the destination.<\/p>\n
Candidates will be filmed saying what it is they do and don\u2019t like about the country and it will then be up to a public vote on Spain\u2019s social media channels to determine who the tourist board should send to Spain. In their pairs, they will then be sent on an exciting trip to Spain to see if the unconvinced can be converted.<\/p>\n
Enrique Ruiz de Lera, director of the Spanish Tourist Office in London, commented \u201cIn 2013, 60 million foreign visitors travelled to Spain with nine out of ten saying they would like to return and it is this incredible loyalty that we want to harness. Our new campaign is an evolution of the highly successful Spain Addicts campaign, which allowed fans of the destination to become digital ambassadors, and we plan to continue working with even more loyal \u201caddicts\u201d in order to spread the word internationally about everything that Spain has to offer and convince the unconvinced\u201d.<\/p>\n