{"id":2947,"date":"2012-01-26T11:51:04","date_gmt":"2012-01-26T10:51:04","guid":{"rendered":"http:\/\/taylorwimpeyspain.com\/?p=2515"},"modified":"2012-06-01T10:48:31","modified_gmt":"2012-06-01T10:48:31","slug":"mallorcas-capital-palma-launches-year-round-tourism-campaign-2","status":"publish","type":"post","link":"https:\/\/taylorwimpeyspain.com\/blog\/mallorcas-capital-palma-launches-year-round-tourism-campaign-2\/","title":{"rendered":"Mallorca\u2019s Capital Palma Launches Year-Round Tourism Campaign"},"content":{"rendered":"<p><strong>Provisional data shows air traffic for Palma de Mallorca at 22,726,459 passengers for 2011, that\u2019s a 7.6% increase on 2010 when just over 21 million passengers passed through the Airport. With the Island on a high, Palma this month launched a public-private \u201cPalma 365\u201d campaign to encourage year-round tourism to this exquisite Balearic capital city.<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/taylorwimpeyspain.com\/blog\/wp-content\/uploads\/2012\/01\/2_5240_6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2516\" title=\"Mallorca\u2019s Capital Palma Launches Year-Round Tourism Campaign\" src=\"http:\/\/taylorwimpeyspain.com\/blog\/wp-content\/uploads\/2012\/01\/2_5240_6.jpg\" alt=\"Mallorca\u2019s Capital Palma Launches Year-Round Tourism Campaign\" width=\"530\" height=\"178\" \/><\/a><\/p>\n<p>Initiated by Palma\u2019s Councillor for Tourism, Francisca Bennassar Tous, Palma 365 aims to develop new ideas and offers to attract winter visitors as well as ensuring that its virtues are recognised by a wide international audience. Public institutions such as the Port Authority and AENA (Airport Authority) have joined forces with private companies such as Air Berlin and Iberostar who have been enticed to participate on the promise of widespread PR offered by IMTUR (Municipal Institute for Tourism). Each business has pledged several thousand euros to Palma 365 with Palma Council matching this private sector investment creating a total of 3.6 million euros for the year.<\/p>\n<p>Stephen Dight, Managing Director of Mallorca Sotheby&#8217;s International Realty, comments, \u201cOf course in the broadest sense Mallorca will always be known for sun and beach tourism, and that\u2019s what keeps the cogs of the Island\u2019s economy turning, but it does have plenty of other personalities. With many people preferring several mini breaks as opposed to one fortnight abroad, Palma stands out as a perfect destination for a winter weekend of music, art, culture, fiestas, wellness, shopping and cuisine. Meanwhile its vast marina sustains year-round nautical activity and some of Mallorca\u2019s most sought-after golf courses, such as celebrity-favourite Golf Son Gual, are within just a few kilometres of the City\u2019s boundaries. Throw in mild winters with very little rainfall, this January we\u2019ve had temperatures well into the 20s, and you can see why Palma 365 makes so much sense.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/taylorwimpeyspain.com\/blog\/wp-content\/uploads\/2012\/01\/saint_anthony_horse.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2517\" title=\"Mallorca\u2019s Capital Palma Launches Year-Round Tourism Campaign 2\" src=\"http:\/\/taylorwimpeyspain.com\/blog\/wp-content\/uploads\/2012\/01\/saint_anthony_horse.jpg\" alt=\"Mallorca\u2019s Capital Palma Launches Year-Round Tourism Campaign 2\" width=\"530\" height=\"311\" \/><\/a><\/p>\n<p>Featuring high on Palma 365\u2019s list of the City\u2019s best attractions are the Copa del Rey sailing regatta renowned as the most important in the Mediterranean with 120 boats participating in 2011, \u201cBiciPalma\u201d launched in March last year, a \u201cBoris Bike\u201d equivalent with over 300 bicycles available from 28 docking stations, Mallorca Surf Action when over 40,000 spectators and world champions gather together on Palma\u2019s Can Pastilla beach in August and the magical summer music nights at the stunning Castillo de Bellver \u2013 where Palma 365 aptly chose to have its launch.<\/p>\n<p>Agenda Palma 365 will be attending exhibitions and trade fairs across key European cities with the intention to attract both business travellers and holidaymakers. Sportsmen are another target market for the Island and already in January 2012 Mallorca has played host to the Premiership\u2019s Chelsea FC for five days mid-season training and relaxation at Real Mallorca\u2019s Son Bibiloni Stadium alongside cyclists Mark Cavendish, Bradley Wiggins and Team Sky and Team GB who all chose the Island for their pre-season training camp this month.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Provisional data shows air traffic for Palma de Mallorca at 22,726,459 passengers for 2011, that\u2019s a 7.6% increase on 2010 when just over 21 million passengers passed through the Airport. With the Island on a high, Palma this month launched a public-private \u201cPalma 365\u201d campaign to encourage year-round tourism to this exquisite Balearic capital city. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12,15,4],"tags":[144,425],"class_list":["post-2947","post","type-post","status-publish","format-standard","hentry","category-mallorca","category-palma","category-spain","tag-copa-del-rey","tag-palma-365"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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