A CAMPAIGN to promote the Costa Blanca in the UK is well under way in ten British cities and organisers of the promotional campaign has said this week that they are already getting some excellent feedback.
The Tourism Council of the Costa Blanca has installed images from the province of Alicante in 23 tube and railway stations in London, Manchester, Birmingham, Nottingham, Derby and Sheffield.
The campaign has been launched in collaboration with HOSBEC, the association that is made up of hotels and travel agents from the province. The objective of the initiative is to attract visitors from the UK to the Costa Blanca in time for the next summer season.
It is well known that the majority of holidays are booked in January after the festive season is over and when people need something to look forward to. It is anticipated that the promotional material will be seen by more than 2.5 million people and all the posters have been placed in railway stations of cities which have the greater transit of passengers, to increase the visibility of the campaign.
SUPERMARKETS
The Director of the Tourism Council, Gema Amor, said: “The importance of this campaign is that as the British market begins to plan its summer holidays after Christmas, the Costa Blanca will be forefront in their minds and hopefully the promotional material will influence the holidaymakers’ final decision as to where to spend their summer holidays.”
The final part of the campaign will see posters in travel agencies throughout the UK, dozens of taxis in each of the main cities in the UK will have promotional panels on them and illuminated poster panels in many of the four main supermarkets: Tesco, ASDA, Morrisons and Waitrose.
Ms Amor added: “This is a cross-sectional campaign that uses different marketing supports to be able to diversify our presence and to promote the Costa Blanca to the maximum people possible. The promotion in railway stations has already given us some excellent feedback and we look forward to seeing the same sort of results when the final phase of the campaign is put into action.”
