MallorcaToday.TV, a new 24/7 internet television portal on the island of Mallorca, and The Islander, the longest running monthly nautical magazine in the Western Mediterranean, have announced a strategic partnership offering enhanced news coverage, and promotional benefits for their viewers and readers.
Mallorca Today. TV is the first Online English Television Channel dedicated to Mallorca, and it follows on from the successful launch of Nautical TV Europe (NTVE), which was inaugurated at the Monaco Yacht Show in 2010. Both channels are under the same ownership and technical management.
MallorcaToday.TV is true a multi faceted entertainment and news channel, which covers sports and entertainment, lifestyle issues, charity events and of course daily information for both locals, and millions of overseas tourists who visit Mallorca every year. Together with all the local news and views broadcasted in real time, and with output fully adapted for all viewing modes (PC, Mac, iPhone, iPad, tablets etc,) the new TV channel is already revolutionising the way people get their information on the island.
The Islander magazine was started in March 1997 as a local yachting newsletter aimed at the rapidly growing English speaking yachting community. Today the publication still fulfills that demand and has done so consistently with over 177 issues published so far. Since the beginning of this year The Islander has expanded its news coverage and distribution across the Western Mediterranean into mainland Spain, French Riviera, Sardinia and more recently to the Algarve in Portugal. These days 60% of the magazine´s readership and advertising base are derived from the superyacht market, (defined as yachts over 24 metres or 80ft in length.) The owners, managers and professional crew of this ever growing Med based fleet rely on it for regular nautical updates, plus technical and yachtsmen’s lifestyle information.
Commencing immediately The Islander will provide regular news bulletins covering yachting events, and developments in the leisure marine world for NTVE. They will also become the portal´s sales and marketing arm for the lucrative and cost effective promotional opportunities made possible by the rapidly expanding online TV media sector.
Peter Franklin, Managing Editor of The Islander said; “This development fits perfectly with our own media strategy, having launched our own nautical TV web portal last year (Sea-Things.TV) which has been very well received in yachting circles. Sea-Things.TV hosts a great number of nautical videos covering everything from ocean conservation through to sailing regattas, boat shows, maritime conferences, world races etc. Now we can add to this an embedded player on our channel showing the latest yachting news, which will be regularly broadcasted by ourselves via Mallorca Today.TV´s state of the art studio in Palma.¨
For MallorcaToday.TV, CEO Jason Wilkinson commented; “This partnership was kind of meant to be, as The Islander have been very keen sponsors of Nautical TV Europe since it first started. Since then we have built a fully developed TV service that covers the whole spectrum of local society in all its facets, and the logical thing to do was to let The Islander take over the commercial running of NTVE as they are the acknowledged yachting media specialists.”
Jason concluded; We will still be fully in control of our studio production facilities and technical management of both MT.TV and NTVE streams through our highly specialised media server output, plus our own daily programming for MallorcaToday.TV. Peter´s Islander/ Sea-Things team will be working purely on the nautical / leisure marine output in order to ensure that it stays highly relevant in content terms for the yachting community as a whole. The most important headline for all of our viewers and readers is that all four media outlets we control together are totally FREE and easily available …without passwords or subscriptions!
