The Brits are back in force this summer on the Costa Blanca according to a recent report and without a doubt, they are underpinning the tourist sector in the Alicante province.
The figures of tourists visiting the Costa Blanca this summer have been called “spectacular” by HOSBEC, the Costa Blanca Hotel Association, and they have confirmed that the summer of 2011 will bring record breaking figures of tourists to the area, not only British tourists but also Spanish families, who have returned to the ‘White Coast’ en masse. Some hotels have boasted 100% occupancy for the first time in a decade and some hoteliers have confirmed that residents of the United Kingdom make up the majority of their visitors.
British tourists were targeted earlier this year in a multi million euro publicity campaign by the Costa Blanca Tourist Association and many hoteliers are crediting that campaign to the success of the summer. In the first two weeks of August alone, there has been a 19% increase on visitor numbers in Benidorm and three out of ten (31%) of the clientele in Benidorm hotels come from Great Britain, which is only surpassed by the Spanish, who represent 56.1%.
A spokesman for HOSBEC told RTN: “The British market is now, more than ever, the best guarantee for the tourism industry of Alicante and not only during the months of low season-November to February, when their presence is essential, but in the midsummer, as has happened on this occasion.”
