Swedish property buyers have become the target of a new property sales drive on the Costa del Sol after a conference headed up by Malaga real estate representatives in Stockholm earlier this month decided they would push to sell 40,000 properties to the Swedish market.
Tourism director Elias Bendodo and tourist board manager Arturo Bernal liaised with Swedish promoters at the Living Costa del Sol conference in Stockholm drawing up a new deal to encourage Swedish, Norwegian, Finnish and Danish property buyers to purchase holiday or second homes on the Costa del Sol.
Mark Pritchard, Sales and Marketing Director of leading house builder Taylor Wimpey de España comments,
“For years, Germans and Britons dominated the second home market in Spain but now the tables have turned towards Nordic buyers. Having recognised the popularity of Spain among this market, we have dedicated a lot of time and effort to these buyers. On the Costa del Sol, we saw a 31% increase in total September sales to Scandinavians, a growth of 150% over the same period last year.
“Interestingly, in addition to the Scandinavian push and helping lift Malaga’s tourism industry to an estimated €250 million a year, plans were recently unveiled by health chiefs to turn the Andalucian city into a prominent destination for global healthcare by drawing patients to clinics and hospitals where some of the best surgeons reside. Health tourism is becoming increasingly popular so this will certainly be one area to watch.”
With Malaga province’s tourism industry in mind, data from the National Statistics Institute show that Marbella is leading the way in foreign tourism on the Costa del Sol with The City Council explaining that during August 2012 the number of overnight stays by foreigners increased by 27%.
For property hunters looking for high quality affordable property, Taylor Wimpey España has some excellent properties on offer on the Costa del Sol at only 4% VAT until the end 2012 and half capital gains tax if you purchase before year end.
